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The History Of Air Jordan:
Air Jordan refers to the line of basketball shoes created for and endorsed by outstanding NBA basketball player Michael Jordan. Its history could date back to 1984 when Nike was a struggling athletic shoe company known best for its running shoes and Michael Jordan was a rookie in the Chicago Bulls. Compared with Converse and Adidas which had signed high-profile basketball stars to endorse their shoes, Nike lacked such a marketing tool. In order to change its bad situation, Nike would like to sign with Michael Jordan by a 2.5 million contract for five year and would create a new line for him - Air Jordans. However, Michael Jordan was reluctant at the beginning, because he more prefer to make deal with either Converse or Adidas. Athough he didn't realize that what Nike offered was a golden opportunity to him, but his agent and parent did. After much persuasion, he agreed. Then, Air Jordan 1 was released in 1985, which indicated the born of Air Jordan legacy. It lives on with the release of New Air Jordans annually.
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